“Hey Siri! Find me the closest Chinese restaurant!”  Then click on the top search result -> apple maps appears -> press start -> follow the navigation guidance to the destination. Simple, isn’t it?

Not quite.

Imagine you are driving on the highway through a thunderstorm, with your kids in the back seat making noise, and your car is running low on gas – what would you do? Search for the cheapest gas station nearby through your navigation app, or just find the closest but more expensive option?  Would you pull over to avoid the risk of driving and browsing at the same time?

There should be an easier way through today’s technology.

Instead of inputting keywords or POI’s to search for content you are interested in, also called “pull content”, the future HMI (Human-machine interaction) will be more inclining to “push content”.  “Push content” means the navigation proactively provides relevant information and alerts to drivers without the need for manual inputs (including voice, gesture and eye-tracking) through machine learning algorithm and predictive analytics.  In the article by Tech Crunch “The Top Five Trends For The Connected Car In 2016”, the author discusses the future potential of the personalized in-car navigation experience powered by pushed content.

In practice, Waze and INRIX are developing smart routes, which personalize the navigation experience through route history and real-time traffic. Here are three more examples that may come into the market soon, as various connected car platforms continue to grow:


Providing personalized in-car navigation experience is a future trend


Parking is always a pain in the neck for urban drivers. Parking information and reservation providers like ParkMe and Parkopedia put great effort on merging the need for parking with empty lots. One possible personalized use case could include guiding the audience attending a ball game to find cheaper parking spots within a feasible walking distance of the stadium.


Many on-road navigation providers have aggregated fuel price data into their own solution offerings. A possible personalized application might be that the navigation app routinely routes the driver to the cheapest gas station during his or her commute, even before the low fuel level alerts show up.

Road condition and weather

In a technology research project launched last year, Jaguar Land Rover developed a technology to detect potholes and send alerts to other JLR vehicles through the cloud. Additionally, Auto OEMs are seeking more accurate real-time weather reports, which may save thousands of lives annually by utilizing vehicle sensors such as barometric pressure, air temperature, windshield wiper settings and vehicle stability control systems.

While driving distraction is always the biggest concern toward pushed content offerings and personalization, the expanding involvement of Auto OEMs and the government could help navigation app developers and content providers design solutions that significantly improve road safety.